Search Engine Optimization Learn SEO Tips 2023 Top 10 SEO Optimization Tips Getting 1st Rank on Google SEO stands for Search Engine Optimization Most Actionable SEO strategy
The following five
points offer some big picture guidance for your SEO activities. Perhaps a
sixth point would be, don’t put all your eggs in one basket. Great SEO
requires balance: pay equal attention to onsite
and offsite optimization opportunities.
- Content quality is your primary onsite SEO consideration.
- For keywords, user intent is a major consideration, since the most valuable traffic to your site comes from users who are interested in doing business.
- Think
visibility rather than rankings, because rankings vary from user to
user, and users look for search results based on content type (images,
news, etc.).
- A steady increase in organic search traffic growth is usually the best indicator of strong SEO.
- For link building, quality is more important than quantity.
Blog post setup
Your
blog posts not only have to interest human readers – they also need to
be constructed so that Google can find them, read them and appropriately
display them in search results. Even brilliant content must be
optimized in order to find its largest potential audience.
- The post URL should default to display the post title.
- The post title (H1 tag) should default to be the post Meta title tag.
- The post title should include keywords, preferably at the beginning of the title.
- Post titles should always be unique and relevant to the content.
- WordPress users should use the Yoast WordPress SEO Plugin or the All in One SEO Pack.
- Always
write a unique and catchy Meta description tag, with a call to action
if applicable, for your post, as it will attract more click-throughs.
- Read this page from Google with extreme care for a foundational working knowledge of key SEO content considerations.
- Include prominent social media share buttons in the post template, as social shares are correlated to rankings.
Site structure
Many blog themes from WordPress and other CMS platforms are SEO-friendly right out of the box
—but how you set them up, modify them and maintain them make
sa big difference in Google’s ability to find and rank your blog’s content.
- Avoid long blogrolls on the sidebar, because site-wide outbound links can reduce rankings.
- Do not participate in link exchange programs.
- Internally link relevant posts on your blog, but do it selectively.
- Avoid
keyword-optimized anchor text for outbound links unless they are
extremely relevant and flow naturally within the narrative.
- Use Google Webmaster Tools to identify and fix broken links and other SEO-unfriendly site issues.
- Have your own domain.
- Have all versions of your blog resolve to the www.domain version.
- Use Custom robots.txt to prevent Google from crawling pages you don’t want indexed, such as off-theme content.
- Improve page loading speed by upgrading hosting, clearing your cache, compressing images and other techniques.
Content composition
Going
back five years or so, SEO copywriting involved a lot of precise rules
about how and where to display keywords in a blog post. Today, Google is
smart enough to interpret a post’s theme and relevance without strict
adherence to these rules – which is great news for bloggers who want to
focus on human readers!
- Original content generally outranks duplicate content by a wide margin.
- Don’t overuse keywords in post text.
- Keywords in subheads, italics, bold or within ordered and unordered lists have slightly more power than keywords in plain text.
- Word
counts aren’t as important as they used to be, but all other things
being equal, longer posts rank better than shorter posts.
- Your
first SEO priority is to write useful, relevant and authoritative
content for human readers, because that is what Google is looking for.
- To develop new post topics and SEO opportunities, review analytics regularly to identify popular new keywords and strategic long tail keywords.
- Search Engine Optimization Learn SEO Tips 2023 Top 10 SEO Optimization Tips Getting 1st Rank on Google SEO stands for Search Engine Optimization Most Actionable